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11 Hours
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Description
Many of the biggest and brightest businesses you know today began as abject failures. They grew into success, but only through periods of trial and error. That's because "great" business ideas are often not immediately great. Cultivating an idea into something special is a process of trial and error, and one that requires some scientific thinking. You'll learn that way of thinking in this course.- Access 67 lectures & 11 hours of content 24/7
- Learn how to assess an idea's marketability
- Spot market inefficiencies
- Employ new, disruptive business models
- Understand the process of developing & improving business ideas
Instructor
Evan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.Important Details
- Length of time users can access this course: lifetime
- Access options: web streaming, mobile streaming
- Certification of completion not included
- Redemption deadline: redeem your code within 30 days of purchase
- Experience level required: all levels
Requirements
- Internet required
Terms
- Unredeemed licenses can be returned for store credit within 15 days of purchase. Once your license is redeemed, all sales are final.
Course Outline
- Introduction
- Course overview (4:33)
- How to get the most out of the course (2:01)
- How to use the web app - the idea generator (4:19)
- Your most important tool - the scratchpad (2:08)
- ACTIVITY: Idea lister builder (3:35)
- WORKSHEET: Idea lister builder
- RESOURCES: Recording your ideas
- Section 1 review material
- Laying the groundwork
- Intro to section 2 (2:55)
- The idea equation (10:12)
- Areas to isolate & target (10:11)
- 5 types of innovation (15:14)
- Recap of Idea dynamics (8:04)
- Section 2 review material
- QUIZ 1: Idea dynamics
- Making it fit
- Intro to Section 3 (1:48)
- The Fit Quadrant: Hobbies & Passions (9:28)
- The Fit Quadrant: Skills & Experiences (6:32)
- ACTIVITY: Hobbies, Passions, Skills, & Experience (2:30)
- WORKSHEET: Hobbies, Passions, Skills, & Experience
- ACTIVITY: List out your goals (5:47)
- WORKSHEET: Fill out your goals
- The 3 business types: pick yours (13:32)
- How good does my idea have to be? (9:59)
- The Eureka myth (9:48)
- Section 3 review material
- QUIZ 2: Making it fit
- Ways of coming up with ideas
- Problem-based business ideas (14:56)
- Wouldn't it be great if (6:52)
- Imagine the future (6:41)
- Essential reading for those focusing on startups
- Reverse imagination (5:28)
- The Fit generator (6:41)
- Cater to power users (11:10)
- Reposition good / fast / cheap (8:54)
- Spotting market inefficiencies (10:49)
- Adding technology to an offline industry (7:36)
- Disintermediation (7:16)
- Vertical Integration (5:52)
- One-step solutions (5:30)
- Make it eco-friendly (5:42)
- Bloated margins (10:24)
- Section 4 review material
- QUIZ 3: Ways of coming up with ideas
- Business models
- A comprehensive list of online business models & who uses them
- Saas: Software as a Service (12:56)
- Subscriptions & Memberships (7:40)
- PWYW: Pay what you want (6:39)
- The sharing economy (7:52)
- Marketplaces (8:00)
- On Demand (4:08)
- Curated Boxes (4:45)
- DTC: Direct to Consumer (5:44)
- Crowdsourced catalogs & inventory (3:17)
- Section 5 review material
- QUIZ 4: Business models
- Evaluate & test
- Intro to section 6 (1:45)
- Matching fit (12:17)
- Pain to payment (5:03)
- Sustainability (10:18)
- Path to validation (8:38)
- Unfair advantages (7:00)
- Section 6 review material
- QUIZ 5: Evaluate & test
- Idea advice & commentary
- The value of ideas (8:53)
- Red oceans & Blue oceans (8:16)
- Idea frameworks & Unreasonable people (4:17)
- West coast, east coast (5:36)
- Avoid threshold problems (4:52)
- Section 7 review material
- QUIZ 6: Idea advice
- Playing with the web app
- Round 1: Lonely outsourcers & bartering virtual workers (3:35)
access
lifetime
content
11 Hours
enrolled
342
